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It’s no secret that more Chinese brands are entering Singapore’s retail scene.
Mixue, Haidilao, Miniso, and Juewei are a few examples we can think of.
Well, if you think that the retail scene in Singapore is starting to get crowded with Chinese brands, you’re not alone.
Chinese Woman in S’pore Shows How the Retail Scene Here is Almost Like China
Xiaohongshu user 林林拎不清 took to the social media platform to show several well-known Chinese brands in the Singapore retail scene.
With the caption “Singapore, going overseas but not entirely overseas”, the user showed a 32-second clip of her exploration in Singapore.
Chinese brands mentioned in the video include:
HaidilaoYang Guo Fu MalatangMinisoMi XueLuckin CoffeeJueweiHelen’sXiaolongkanYishionTan Yu
On a side note, how many of the brands on the list were you unaware of being Chinese?
In fact, the antics of Mixue’s mascot, Snow King, gave the user a feeling of home.
For those unaware, the Snow King is notorious in Paya Lebar.
Not a Tourist Nor Did She Mean Any Harm
In her post, the user clarified that she isn’t a Chinese tourist who had just arrived in Singapore.
She has been here for a few years now, and the footage in the clip was collected over a few months.
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She asked users not to be “swayed” by media with ulterior motives.
She had never felt that Singapore was boring.
In fact, she had shared more than 600 content about Singapore, including recommendations to local attractions.
Response to Her Post
Not all the responses to her post were positive.
While some focused on the brands she had missed out on, as well as the antics of Snow King, one less-than-happy netizen told her to go back to her home country.
Thankfully, a netizen quickly came to her defence.
What’s the Deal with Snow King?
Currently, the most hardworking mascots in Singapore are probably Snow King and the Douyin Frog.
From playing catch to attacking each other, Snow King and Douyin Frogs were captured playing around the Paya Lebar area.
You can read more about that here.