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HomenewsGirls’ Generation’s Yoona Will Be Coming to Singapore on 29 September

Girls’ Generation’s Yoona Will Be Coming to Singapore on 29 September


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Last Updated on 2023-10-05 , 9:00 am

Barely a month after tickets sold out at Taeyon’s Odd of Love concert, it seems that a new surprise is in store for Girls’ Generation fans all over the island.

Beloved by fans as a long-time member of Girls’ Generation and as a famous Hallyu actress, Yoona will be making not one, but two appearances at Singapore’s Estée Lauder stores on 28 September 2023.

Yoona to Appear at ION Orchard and Paragon as Estée Lauder’s Asia Pacific Ambassador 

With her flawless and radiant skin, it is no wonder that high-end cosmetic brands such as Estée Lauder would crown Yoona as their Asia Pacific Ambassador. 

On Estée Lauder’s Instagram, one can find numerous posts of Yoona showing off her looks while promoting the brand’s range of skincare and makeup products. 

According to the page’s most recent post, Yoona will be making her first public appearance at Estée Lauder’s ION Orchard Boutique at 11am. If the screams and fangirling aren’t enough to clue you in on the day itself, the event will be located at ION Orchard’s Basement 2 level. 

On the same day, the ambassador will make her second appearance at Estée Lauder’s Beauty Sleep Lounge located at Paragon Atrium Level 1 at 6.30pm.

During the event, Yoona will be promoting the brand’s new Advanced Night Repair products, which are promised to make a person look as energised as they would after eight hours of beauty sleep.

Fans Can Stand a Chance to Win An Experience at the Exclusive Estée Lauder Zone

Besides getting a chance to spot Yoona among the bustling sea of fans on 28 September, a few lucky individuals may stand the chance to snag a more exclusive experience during this once-in-a-lifetime event. 

According to the instructions listed in the Instagram Post, the first 50 fans to purchase the Hydrating Radiance set during the event would be granted entry to the mysterious and exclusive Estée Lauder zone located in both ION Orchard and Metro Paragon. 

The Hydrating Radiance set will be limited to one purchase per person, and will be on sale from 15 September, 12pm at Estée Lauder’s ION Orchard Boutique and at the brand’s counter at Metro Paragon.


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Estée Lauder Singapore also revealed that fans will be chosen on a first-come-first-serve basis, so be prepared to see dozens of hardcore Yoona stans camping outside the event hours in advance. 

This Is Not the First Time Yoona Has Appeared in Singapore to Promote Skincare Products

Before partnering with Estée Lauder, some fans may remember that Yoona was previously in an 11-year partnership with Korean skincare brand Innisfree. 

Back on 30 March 2019, Innisfree collaborated with Yoona to hold an exclusive closed-door fanmeet session at Marina Bay Sands. 

Invites to the event were issued on a first-come-first-serve basis to the first 200 fans who purchased products at Innisfree’s Takashimaya S.C. store during the promotion period. 

Well, for those who unfortunately missed the event, Yoona’s return this year provides yet another opportunity for Singaporeans to spot the idol.

As for securing the chance to meet her up-close and personal, they probably need a lot of luck, or perhaps a wish from a Genie. Get it?

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